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Brand Strategy Level Up: Class 1, 2023
The 5P Framework
The E-book
The Exercises
Templates
Brand Sprint
Brand Sprint Guide
Templates
Your positioning, marketing and selling
Selling script
Marketing plan
Week 1 (starting May 8th)
Crash course on sustainability
Intro to the 5P & Brand sprint frameworks
Week 2 (starting May 15th)
Facilitation
Research
Week 3 (starting May 22nd)
Client workshop prep
Client workshop 1 : Empathise and define
Week 4 (starting May 29th)
Lesson: Ideation
Workshop: Ideation
Week 5 (starting June 5th)
Client Workshop prep.2
Client Workshop 2: Ideate
Week 6 (starting June 12th)
Lesson: Prototyping
Workshop: Prototyping
Week 7 (starting June 19th)
Lesson: Testing your prototype
Workshop: Testing and evaluating
Week 8 (starting June 26th)
Client Presentation
Teach online with
Selling script
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